Korea’s No.1 exhibition organizer MESSE ESANG
Messe Esang is Korea’s No.1 exhibition organizer, hosting and organizing 60 exhibitions annually across 20+ industries, with a diverse portfolio.
As the only exhibition organizer in Korea with an in-house IT team, Messe Esang leads the industry with advanced exhibition management systems and applications developed in-house, setting new standards for modern exhibition operations.
Annual Exhibition Scale
Exhibition Venue Management
SUWON MESSE Exhibition Center
IICC Exhibition & Convention Center
Data-Driven Exhibitions
Messe Esang is a certified data sales and processing service provider designated by the Korea Data Agency under the Ministry of Science and ICT.
Buyer and consumer preferences are analyzed through data, ensuring that the most relevant, tailored content is recommended and delivered to buyers. For exhibitors, big data-driven matchmaking services enhance exhibition marketing efficiency by connecting them with the most suitable buyers based on data insights.
Step 1 : Implementation of Data Management System
Development and operation of FMS (Fair Data Management System) for industry-specific data structure and management.
Step 2 : Exhibition planning and operation powered by integrated data processing, combining internal data, external data, and online/offline data
Planning and managing thematic exhibitions and conferences based on annual industry trend analysis.
Step 3 : Executing marketing strategies through processed internal and external data integration
• Increase in Visitors : Social data analysis identifies consumer interests, enabling targeted marketing strategies
• Expansion into an Efficient Promotion & Marketing Platform : Transforming regional offline exhibitions into digital platforms → Implementing an O2O (Online to Offline) strategy to enhance both exhibitions and online engagement → Overcoming the time and location constraints of exhibitions.
※ Sustained Growth: Achieving a 5-year average CAGR of 14.91% across key business metrics, including the number of exhibitors, visitors, exhibition space, and revenue.
