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2027 HOTEL FAIR

HOTEL FAIR is Korea’s only specialized exhibition
dedicated to the hotel, resort, and hospitality industry.

It serves as a leading business platform covering the entire hotel sector,
including hotel operations, interior design and facilities, operational solutions,
service and F&B, as well as IT and smart hospitality technologies.

2026 CURATED EXHIBITION ARCHIVE

Kumiko & Yakisugi Pavilion

We reinterpret traditional Japanese techniques ‘Kumiko and Yakisugi’ to create modern spaces shaped by light and texture.

Kumiko & Yakisugi Pavilion

We reinterpret traditional Japanese techniques ‘Kumiko and Yakisugi’ to create modern spaces shaped by light and texture.

Hotel K-PB Products Pavilion

Discover premium hotel private label products that reflect Korean identity and the spirit of K-culture all in one place.

Hotel K-PB Products Pavilion

Discover premium hotel private label products that reflect Korean identity and the spirit of K-culture all in one place.

Seasons, Check-In

A hotel that welcomes the four seasons as honored guests presenting a new vision of Korean inspired hospitality spaces.

Seasons, Check-In

A hotel that welcomes the four seasons as honored guests presenting a new vision of Korean inspired hospitality spaces.

2027 HOTEL FAIR
2027 HOTEL FAIR
2027 HOTEL FAIR

Hospitality Insight Summit

A hospitality conference that goes beyond the boundaries of space, service, and experience

Professionals from across the hospitality industry including hotels, resorts, stays, F&B, and retail gather in one place. From market shifts and customer experience to brand strategy and sustainable business models, the conference offers diverse insights into industry trends while exploring new opportunities together.

PROGRAM

HOTEL
TALK CONCERT

A curated talk session where hospitality professionals gather to discuss the latest trends,
share key industry insights, and connect with peers.
It provides a valuable opportunity to explore industry changes
and discover new business opportunities together.

B2B
Business
Matching Program

A dedicated 1:1 face to face business matching program connecting
HOTEL FAIR exhibitors with key buyers from the hotel, hospitality, interior, and retail industries.
Through direct meetings, participants can discover new buyers, expand distribution channels,
and create tangible business opportunities.

Hospitality
Branding
Consulting

From branding and marketing to interior design, furniture, spatial design, F&aB,
and amenities a curated selection of brands comes together to deliver solutions
that create memorable and meaningful guest experiences.

HOTEL
TALK CONCERT

A curated talk session where hospitality professionals gather to discuss the latest trends,
share key industry insights, and connect with peers.
It provides a valuable opportunity to explore industry changes
and discover new business opportunities together.

B2B
Business
Matching Program

A dedicated 1:1 face to face business matching program connecting
HOTEL FAIR exhibitors with key buyers from the hotel, hospitality, interior, and retail industries.
Through direct meetings, participants can discover new buyers, expand distribution channels,
and create tangible business opportunities.

Hospitality
Branding
Consulting

From branding and marketing to interior design, furniture, spatial design, F&aB,
and amenities a curated selection of brands comes together to deliver solutions
that create memorable and meaningful guest experiences.

HOTEL FAIR 2027
HOTEL FAIR 2027
HOTEL FAIR 2027

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