View of downtown cityscape and Seoul tower with Milky way in Seoul, South Korea.

Why HOTEL FAIR?

Korea’s Only Hotel Industry Specialty Exhibition

Hotel Fair is the sole hotel industry business in Korea which covers the whole hotel industry including hotels, resorts, residences, pensions, and guesthouses.
It is the greatest place for marketing. From hotel development to management, to the field of education academy, more than 90% of participating companies and visitors contribute as industry workers to collaborate in various forms such as information exchange and business alliance between companies, and advertisement activities.

A Trend Leading Hotel Marketing, Differentiation Strategy

The hotel industry has evolved into a space where different lifestyles can be enjoyed rather than simply being used for accommodation, therefore various fields of industries have been combined into one cultural industry. As a result, many hotels are introducing unique concepts and differentiated marketing strategies to capture domestic and international tourists and hotel guests.