Conference Program

Thursday, 14th September

Time
Subject
Speaker
Session A. Hotel Online Digital Business Marketing
10:50-11:20
Marketing Strategy of Expedia and Hotel PartnershipExpedia KoreaHam Jongkyu Senior Director
11:30-12:00
Marketing Strategy of Ctrip and Hotel PartnershipCtrip KoreaJang Mun CEO
12:00-12:20
Networking Time
12:20-12:50
[Special Presentation] The Future of Hotel Concierge Service in Korea and the Significance of holding 2018 World CongressThe Society of Golden Keys Korea,
Les Clefs d'Or Korea
Park Sungjin Regional Director(Busan)
13:00-14:00
Lunch Time
Session B. Hotel Branding Business Strategy
14:00-14:20
Branding & Management Strategy of IHGIHG InterContinental Hotels GroupSteven Choi CEO
14:30-14:50
Hotel Brand & TrendSan-Ha HMShin Sangkyeun CEO
15:00-15:20
15:20-15:40
Networking Time
Talk Concert: Hotel F&B Service Issue
15:40-16:00
Premium Dessert Market and Hotel ServiceHDMCSong Eungsang CEO
16:00-16:20
How to become a Certified Halal Food HotelTBD
16:20-16:40
Hotel F&B Service Issue Q&A and Talk Concert
The Trend and Prospective of Hotel F&b Service
Host : Jang Jinsoo CEO (Hotel Avia)Guest: Kang JaeHyun Executive Chef(Hilton Busan)
Song EunSangCEO
Kim ChoongHoExecutive Chef(Haeundae Grand Hotel)

Friday, 15th September

Time
Subject
Speaker
Session A. Hotel Online Digital Business Marketing
10:50-11:20
Current status and effect of channel manager's domestic distributionYOOGA PLANNINGYoo Kyung-dongCEO
11:30-12:00
Marketing Strategy of Interpark Tour and Hotel PartnershipInterpark TourYang Yeop Teamleader
12:00-12:20
Networking Time
12:20-12:50
Direct Booking & Digital MarketingFastbooking KoreaPark Sangho CEO
13:00-14:00
Lunch Time
Session B. Hotel Branding Business Strategy
14:00-14:20
Branding & Management Strategy of AccorAccor Ambassador KoreaKwon Daeuk CEO
14:30-14:50
Understanding of Hotel Management Agreement(HMA)DWHC D.W. Hospitality ConsultingHa Daewon CEO
15:00-15:20
Branding & Management Strategy of Marriott InternationalMarriott International
15:20-15:40
Networking Time
Talk Concert: Hotel Development Issue
15:40-16:00
Hotel Fund and Asset ManagementSeoulodge HotelShin Seokjae CEO
16:10-16:30
Supply and Demand Trends and Estimated Forecast of Seoul Tourist Hotels and Alternative AccommodationsLH Land&Housing InstituteSong Kiuk Senior Research Engineer
16:40-17:00
TBDTBD
17:00-17:20
Hotel Development Issue Q&A and Talk Concert
Analysis on Supply Strategy and Investment Market through Hotel Funds
Host: Shin Seokjae CEO (Seoulodge Hotel)Guest: Song Kiuk Senior Research Engineer at LH Land&Housing Institute
Shin JaeWonCEO (IHM)
19:00-22:00
Hotel Avia 11th Hotel Tak Concert: The Night of Hotel Fair Busan
Main Seminar: Sales of Hotels in Busan & Trends in MICE_Directors of Sales and Marketing will participate (Hosted by Hotel Avia/Special Evening with Networking Dinner)
Around 100 Hotel Industry professionals and exhibitors of Hotel Fair
Place: Hotel in Busan, Application through pre-registration

Saturday, 16th September

Time
Subject
Speaker
Session A. Hotel Online Digital Business Marketing
10:50-11:20
Digital Transformation Strategy in Hotel IndustryDigital Retail Consulting GroupKim Hyungtaek CEO
11:30-12:00
Hotel Intelligent Business Strategy Microsoft KoreaAlex Jongho Lee Manager
12:00-12:20
Networking Time
12:20-12:50
TBDTBD
13:00-14:00
Lunch Time
Session B. Hotel Branding Business Strategy
14:00-14:20
Branding & Management Strategy of AscottThe Ascott GroupMax Philips City Manager
14:30-14:50
Analyzing Contributions of Brand Rewards ProgramAloha LaunchingJung Giyeop CEO
15:00-15:20
In the era of Millennium, a reasonable proposal for an independent hotel "soft brand"Preferred KoreaLee Hyun-seokSenior Director
15:20-15:40
Networking Time
Talk Concert: New Hotel Business Trend
15:40-16:00
Brand New Tendency of Hotel Customer ServiceTink Labs(handy)Ahn Jiwon Branch Manager in Korea
16:10-16:30
Capsule hotel marketability prospectsWalkerhill Hotel And ResortJoh yoondongTeamleader
16:40-17:00
Hotelier's communication systemDodotdoJohn Kim CEO
17:00-17:20
New Hotel Business Trend Q&A and Talk Concert
Trend and Future Prospective of New Hotel Business
Host Kim Injin (Hotel Columnist)TBD